Customer analytics
Customer analytics involves the examination of customer data to uncover insights that drive business decisions and strategies. By leveraging various analytics techniques, it delves into customer behavior, preferences, and patterns across different touchpoints.
This analytical approach enables businesses to understand their customers more comprehensively, predict future actions, personalize experiences, and optimize marketing efforts, ultimately fostering stronger customer relationships and enhancing overall business performance.
Examples of DMSA Customer Analytics Projects include:
- Data Integrity testing and cleaning of Company Database
- Analysis of Marketing Campaign and Sales Data
- Sales Forecasting and Evaluate impact of sales promotions
- Evaluate and improve existing Sales Forecasting systems
- Basket Analysis to predict buying behaviour
- Collections Optimisation
- Risk and Lapse Modelling
- Forensic Investigation
- Credit Analytics
DMSA CLIENTS
We pride ourselves in creating and maintaining long-standing relationships with our clients. We tailor our service to suit our client’s specific organisational needs.