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Customer analytics

Customer analytics involves the examination of customer data to uncover insights that drive business decisions and strategies. By leveraging various analytics techniques, it delves into customer behavior, preferences, and patterns across different touchpoints.

This analytical approach enables businesses to understand their customers more comprehensively, predict future actions, personalize experiences, and optimize marketing efforts, ultimately fostering stronger customer relationships and enhancing overall business performance.

Examples of DMSA Customer Analytics Projects include:

  • Data Integrity testing and cleaning of Company Database
  • Analysis of Marketing Campaign and Sales Data
  • Sales Forecasting and Evaluate impact of sales promotions
  • Evaluate and improve existing Sales Forecasting systems
  • Basket Analysis to predict buying behaviour
  • Collections Optimisation
  • Risk and Lapse Modelling
  • Forensic Investigation
  • Credit Analytics

DMSA CLIENTS

We pride ourselves in creating and maintaining long-standing relationships with our clients. We tailor our service to suit our client’s specific organisational needs.

Urology
Emperors Palace
GPF
GPF
skx protiviti
SkX protiviti
Bank Seta
BANK SETA
CNG Holdings
Ceramic Industries
Ceramic Industries
Rand Water
Rand Water
government printing
Government Printing Works
glencore
Glencore
Sumitomo Rubber
ECSA
Postbank
Imperial Fleet Management
Edcon
General Motors
Old Mutual
FPM SETA
Knowledge Factory
National Lottery
Peermont
Medscheme
Discovery Health
Donald Gordon Hospital
Westonaria Local Municipality
Mogale City LCM
Mogale City LCM
productivity_sa_feature_image-2
Productivity SA
IEB Independent Examination Board
Wits Enterprise
Financial Intelligence Centre
national-institute-occupational-health
NHLS
gems
GEMS
CETA
agriseta
AgriSETA
Services SETA
Parliament
DTI NLA & IDAD
BHB Billiton
Discovery Vitality
Growthpoint Properties
Appletiser
ABI
MTN
concor
Concor
SABMiller
britehouse
Britehouse and Dimension Data
doj
Department Of Justice and Constitutional Development
SABS
SBPM
Dignity Life Administrators
eLimmud
Lulaway
Redefine
Redefine Properties
Illovo
Delta Property Fund
Cova Industry
COVA Advisory
ECIC
ISUZU
Legal Aid
Legal Aid South Africa
merseta
merSETA
HPCSA
Assupol
Assupol
Bridgestone
PPS
PPS
sorbet
Sorbet
LGSETA
LGSETA
Spur Group
Cocacola
Coca Cola Beverages Africa
SALGA
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