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Data Analytics

Our data scientists and statisticians have the programming skills to manage data effectively as well as the statistical knowledge to apply the appropriate analytical techniques 

With our statistical background we can identify underlying relationships in the data that will improve your understanding of your business and its processes. Our models can be used as effective decision making tools. 

High Level Approach to Data Analytics

Initially, the DMSA team of Statisticians and Business Strategists meet with your organisation to understand your organisation and then customise our analysis to meet your strategic objectives

We integrate your data into a single comprehensive view using ‘clean’ and ‘sanitised’ data profile existing client base.

We apply granular customer segmentation and predictive modeling to predict trends and customer behaviors and use an understanding of the existing client base to target new clients/areas implement models on the client’s system

Typical DMSA Analytics Projects

  • Data Integrity testing and cleaning of Company Database
  • Analysis of Marketing Campaign and Sales Data
  • Sales Forecasting and Evaluate impact of sales promotions
  • Evaluate and improve existing Sales Forecasting systems
  • Basket Analysis to predict buying behaviour
  • Collections Optimisation
  • Risk and Lapse Modelling
  • Forensic Investigation
  • Credit Analytics
  • Training and Evaluation
  • Employee Performance Analysis
  • Employee Retention Analysis


We pride ourselves in creating and maintaining long-standing relationships with our clients.
We tailor our service to suit our client’s specific organisational needs.

Wits Enterprise
Emperors Palace
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