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Discovering Relationships Between Different Data Sets

The data sets below are examples of the variety of information that is available to organisations today. Business performance can be driven and assessed in new ways by discovering relationships between these different data sets.

Discovering Relationships Between Different Data Sets


Market data

  • Market share
  • Market penetration
  • Total market growth

Marketing Data

  • Promotional/marketing activity
  • Promotional/advertising spend
  • Pricing
  • Competitor promotional/marketing activity

Customer data

  • Demographic – Gender, Population group, Age, Number of children
  • Socio-economic – Geographical, Income
  • Buying habits – Product usage

Employee data

  • Number
  • Payroll value
  • Training spend
  • Performance data – Company productivity, Team productivity, Individual productivity
  • Absenteeism
  • Survey data – Climate, Employee satisfaction

Economic variables

  • Interest rate
  • Inflation
  • Exchange rate

Transactional data

  • Volume
  • Frequencies
  • Seasonality/timing
  • Value