Typical data mining exercises
- Determine who is most likely to buy what
- Focus on which marketing activities and what parts of the marketing budget yield optimal returns
- Identify gaps in the market
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- Using Predictive Modeling, develop propensity and churn models to identify high and low risk customer groups
- Segment customer data according to risk profiles
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- Evaluate impact of promotions on Sales
- Test effectiveness of business strategies on costs to the company.
- Evaluate and improve existing Sales forecasting systems
- Data Integrity testing and cleaning
- Test new games in the Gaming Industry
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